How to Create Your Virtual Assistant Package: A Step-by-Step Guide

When you work as a virtual assistant, you have two options as to how you want to structure your services: you can work for a flat hourly rate, doing whatever tasks your client needs, or you can create a virtual assistant package.

By creating a virtual assistant package, you’re the one calling the shots. This means that you are totally in control of what services you’ll offer your clients, and how much you’ll charge for them.

As someone who works for myself, this certainly sounds appealing. After all, one of the benefits of being in the freelancing business is that you have lots more flexibility and control about what you offer. There are clearly some advantages of creating a virtual assistant package over just offering blanket services for a flat-hourly rate.

I wanted to take this article to explore some of these, and find out how to create virtual assistant packages for your own business.

This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link. 

What is a Virtual Assistant Package?

So what exactly are the components of a virtual assistant package? They include the following:

  • A specific service or action you’ll deliver
  • A fixed price for that service
  • Delivered within a certain timeframe

When you create your virtual assistant package, you do not track your time for the client.

Instead, you consider how much time you think it will take to complete the work, and then use that estimate when you determine your pricing (more on that below). This means that the client pays you a flat rate for your service, whether or not you complete it in one hour or 10. That’s why setting up the right pay structure is so important.

One of the best things about a virtual assistant package is that there are no surprises. The client knows exactly what they’re getting from you, and you know exactly what duties you’ll be responsible for.

But how do you create a virtual assistant package? Follow this step-by-step guide to create an awesome virtual assistant package that will help you stand out from the pack and score clients.

woman working from home and drinking coffee

Step 1: Discover Your Talents and Skills

Do you have a knack for organization? Are you outgoing and love speaking on the phone? Maybe you’re a whiz with Photoshop and love graphic design.

Now’s the time to crack open a fresh notebook and do a bit of a brain dump. Write down all the things you’re good at and like to do. Don’t be shy here, and don’t limit yourself to just business tasks.

For instance, once you analyze your list closely you may come to realize that your love of color coordinating and labeling can come in useful in sorting a client’s inbox. Or your ability to make up jingles to accompany all your kids’ daily activities actually translates really well to a job in copywriting.

There are so many things you can do as a virtual assistant (see a list of popular virtual assistant services here), so don’t hold back on this list. Get creative as you think about what you really want to do to make money.

Step 2: Find Out What Your Clients Need

Another thing to consider when you’re considering what virtual assistant services to offer, is what things clients actually need. If you’re already working as an hourly virtual assistant doing miscellaneous tasks, what do most of your clients need help with?

Is it social media management? Maybe its marketing, or content creation. Take a look and see what tasks clients have asked you to do the most.

Another way to find out, especially if you’re a new virtual assistant, is to poll your clients. Or, join one of the many virtual assistant groups on Facebook and take an industry poll. What do most people need help with? Are there things that they think are most helpful to outsource? What does an ideal virtual assistant look like? What can you offer that would help them out the most?

This is an important step because it helps ensure that the virtual assistant package you create is one that will be actually useful to clients.

You’ll then take these services that seem to be most useful, and analyze them along with the things that you actually like doing and are good at. If there’s any overlap or trends that you see, you can use these as the virtual assistant services that you’ll use within your packages.

Step 3: Figure Out Your Pricing

Pricing can be one of the most challenging things for someone establishing a virtual assistant package, but it’s also the most important. After all, this will dictate heavily how likely a client is to hire you and whether or not your work will be profitable.

There are many things to consider when you establish pricing, including the following factors:

  • How long does it take you to complete the task you’re offering?
  • What is your level of experience and expertise in those services?
  • What business costs do you have? These could include software, equipment, tools, insurance, taxes, payment processing fees, etc.
  • Are there any additional costs to perform the service for your client? For instance, you may want a subscription for a scheduling tool if you’re offering social media management, or access to stock photos for a graphic design service. These costs should be passed on to your clients in whatever rate you charge.

An easy way to look at this is to estimate how long it will take you to complete something, and then figure out an appropriate hourly rate. Use that hourly rate and estimated completion time to put a total price on your package services.

Ultimately, when you offer a package-based services, you lose the ability to bill per hour. This can work out in your favor, especially if you are able to complete many of your tasks quickly.

However, it can also hurt your business. If it takes you 5 hours to write one blog post, it is not very beneficial to you to charge $100 for that post. If you were charging an hourly rate of $50 per hour, you would have walked away with a lot more money in your pocket.

Still, it’s often easier dealing with clients when you offer a package-based approach. Many clients like to know exactly what they’re getting upfront, and the flat fee eliminates and unpleasant surprises when you have to send your final bill. It also reduces any friction that might occur when a client doesn’t believe that it really takes you a certain amount of time to complete a task.

female virtual assistant working from home

What Your Virtual Assistant Package Might Look Like

Once you’ve figured out everything you want to offer, it’s time to put it together in a nice-looking package.  

Here is a sample virtual assistant package that shows how that might look (important note: the prices I put here are just for example):

Package One: Content Creation

4 keyword-optimized blog posts of 1000 words per month

Sourcing and adding 2 images per post

Uploading to client’s blog

Sharing on client’s social media platform

Package Price: $400 (example)

Package Two: Social Media Management

Create and oversee social media pages on Facebook, Instagram, and Twitter

Write and schedule 2 to 3 posts or updates per day

Spend 15 minutes per day responding to user comments or questions

Package price: $300 (example)

You can also scale your services, packaging them as basic, professional, or supreme levels. Here’s an example:

Content Creation: Basic Package

4 SEO optimized posts per month

Source and add 2-images per post

Package total: $200

Content Creation: Pro Package

6 SEO optimized posts per month

Source and add 2 images per post

Share on all social media platforms

Package total: $300

Content Creation: Supreme Package

8 SEO optimized posts per month

Source and add 4 images per post

1 infographic per post

Share on all social media platforms

Package total: $400

These are just samples, but they give you an idea of what you might provide for your clients. There are so many things you can offer as a virtual assistant, but a package helps you really niche down and provide the services you like to do for the clients who really need them.

How to Decide if You Should Create a Virtual Assistant Package

One of the hardest decisions for a new freelancer is deciding whether to offer your virtual assistant services as a package, or simply work on an hourly rate.

There are some benefits to working hourly, especially if you’re just starting out.

First, when you work hourly, you know exactly how much you’ll be paid for your time. There are no hidden surprises when it comes to your work. If you work five hours, you know you’ll be paid the agreed-upon rate for five hours.

Secondly, at an hourly rate, you’re open to performing all virtual assistant tasks. One client might ask you to create a content outline for their website, while another might need email management help. The possibilities are really endless.

If you’re new to working as a virtual assistant, this variety can be very beneficial. It gives you a chance to hone your skills and see what you like – and don’t like – to do.

Finally, working at an hourly rate makes you available to more clients. Since you are willing to do all sorts of virtual assistant tasks, you aren’t limiting yourself by only offering certain services.

From these benefits, it’s clear that working at an hourly rate is most beneficial to new virtual assistants who want to get some experience in the field.

If you’re not new and have been working as a virtual assistant for a while, creating a virtual assistant package is probably more to your benefit. Here’s why:

  • You have complete flexibility and control over what you offer
  • You can focus on streamlining your services and making a lot more money in the long run
  • Clients like this straightforward business approach. They know exactly what they’re going to get and how much it’s going to cost them.
  • You have the chance to offer clients services they didn’t even know they needed
  • There’s a better chance of finding clients who will want to use your services month after month, leading to a more stable business long-term for you.

If you’re an experienced virtual assistant and would like to bring your business to the next level, creating a virtual assistant packages is one of the best ways to accomplish this.

Final Thoughts on Creating a Virtual Assistant Package

Your entire virtual assistant business will revolve around the package you’re about to put together, so it’s important that you attack this process thoughtfully.

Ultimately, the services you choose to offer and the pricing structure you put together will determine how busy you are, how stressed you get, and how much money you make. No wonder it’s so important to do this right!

Don’t worry though – nothing is set in stone. Since you work for yourself, you’re free to change things up at any time. If a month or two down the line you decide that content creation really isn’t for you, you can remove it from your services and offer something else instead.

That’s the beauty of working from home as a freelancer. You can call the shots, change your mind, and restructure your business until you find what works best.

With the right virtual assistant packages, you’ll be well on your way to earning the best income possible and experiencing work at home success.

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