How to Work From Home as a Web Search Evaluator: Make Money Rating Websites

Do you like browsing the web? Want to get paid for your work? You might enjoy working from home as a web search evaluator.

Working as a web search evaluator was one of the first work at home jobs I ever did. If you really need money and don’t want to wait to build up a freelance business, this could be a good place for you to start earning quickly.

This job goes by many names. You’ll also see it called search engine evaluator, or google ads rater. In short, this is an independent contractor job is one that’s a good fit for many moms who want to work from home.

What Does a Search Engine Evaluator Do?

Think about what you do when you want to look something up on the web.

More often than not, you hop onto Google and type your query into the little search box. Well, have you ever thought about how Google knows exactly what search results to give you?

Primarily, Google uses a big secret algorithm to determine the very best websites, those that deserve to be at the top of the results page. Still, no matter how smart that algorithm is, it can’t quite evaluate things as well as an actual person.

That’s where a web search evaluator comes in.

Web search evaluators analyze search results and review different websites and rate them based on quality and relevancy.

Evaluating search engine results is just one part of the job. You’ll also evaluate videos and images, along with ads and other web functions.

As a search evaluator, you’re given a big set of guidelines to follow when you’re rating a website. In fact, you can view them right here.

In a nutshell, you’ll use these guidelines to follow when evaluating a website or search result. You’ll evaluate or rank websites based on how closely they follow the guidelines.

You will need to study and get familiar as possible with this guide before you’re hired, but don’t worry about memorizing it.

If you get hired, there will be more instructions for each project within the platform, so you’ll have a good idea of what you need to look for each and every time you’re working.

How Much Can I Make as a Web Search Evaluator?

There is no official published information on how much search engine evaluators make, but we can make guesses based on anecdotal evidence.

In general, you can expect a web search evaluator jobs to pay around $15 per hour. The pay will vary depending on the company you work for and the project that you do – you’ll sometimes find different tasks or projects within your company, and they all pay different amounts.

These web search evaluator companies usually don’t advertise their rates, and they do require contractors to sign a non-disclosure agreement, which means workers can’t reveal exactly how much they make. This makes it hard for us to get a firm idea of the going rate.

Pros and Cons of Web Search Evaluator Jobs

Wondering if this would be a good work from home job for you? Let’s break down the advantages and disadvantages of this work from home position.


  • Once you’re hired, you can claim work whenever it’s available (no need to find new clients all the time)
  • Pay is regular and on-time
  • Very flexible, so you can work when you’re able


  • Depending on the company and your position, you may not get as much work as you like
  • It can be difficult to multi-task working while supervising small children
  • Pay rate is fixed, so your earning potential is limited
  • You may be asked to clock a certain number of hours per week, which can be difficult if you need a truly flexible position
  • There is a significant learning curve, and you need to thoroughly study a large guide and pass an examination before you are hired

Other Things to Know About Search Engine Evaluator Positions

If you’re a mom who wants to work from home, there are some things you should consider before pursuing a web search evaluator position.

In general, you’ll be asked to complete minimum chunks of work at a time. For instance, you can’t just log in and complete five minutes of work and then log back out again. Most companies want you to sit and work without constantly popping on and off.

For that reason, I found this was a difficult job when I was a mom with just young kids at home. I was trying to find a way that I could make money from home while I was with my children, but this job demands full attention.

If you’re on the clock, you can’t be attending to the needs of your children at the same time.

I decided that this ultimately wasn’t the job for me, because it was hard for me to balance while I had babies at home and a husband at work. But that’s not to say it won’t work for you!

If you have spare time in your day where you aren’t watching young children, or you work easily at night after they’re in bed (my brain is mush by that point, lol), then this could be a great source of extra income for you.

What Do I Need for a Search Engine Evaluator Job?

If you look at some of the job postings for search engine evaluator positions, they commonly look for the following skills:

  • Web research capabilities and thorough analytical skills
  • In-depth and up-to-date familiarity with the culture, current events, and society
  • Excellent written and communication skills in English grammar and language (although bilingual capabilities are a bonus!)
  • Ability to work independently
  • High-speed internet connection
  • Use of a smartphone (some reviewing work will be done via phone)
  • Bachelor’s Degree (preferred but not necessarily required)

Where to Find Web Search Evaluator Jobs

There are several companies that hire for web search evaluator positions, including Google itself. Ultimately though, all the work is for Google. Each entity is hired by Google itself to evaluate these websites.

That means that the work you’ll do as an independent contractor is largely the same, no matter who hires you.

There is one thing to note here, and that is you will likely have to sign a Non-Disclosure agreement with whoever hires you. This means you can’t spill the beans about what you’re reviewing or how much you’re making with anyone.

If you want to find a position, check out the company websites below. These places will also often post job openings on major job search boards, like Indeed or Monster.

Searching remote or work from home positions within these types of boards may pull up open positions with one of these companies.


Appen is one of the best-known web search evaluator companies. They recently acquired Leapforce, which was another mainstream company that hired search evaluators. Appen hires people from all over the world for a variety of positions, including search evaluator positions.

To apply, you first have to go through a prescreening process. If you’re accepted, you can then see the open positions and choose the job you want to pursue.


Head to Lionbridge and answer a few questions about yourself. You’ll then be matched with any available open positions. You will need to study and apply for each position before you are approved as an independent contractor.


Google itself hires web search evaluators from time to time, although they market the position under the title, “ads quality rater.” This is actually one of the few remote positions offered by Google.

Finding this position with Google can be a bit tricky, which is why you may have better luck trying your hand with one of the other companies.

Other Ways to Make Money From Home

Working as a web search evaluator is far from the only way to make money from home. In fact, it may be one of the more difficult options for moms, because you need to work steady, uninterrupted hours in order to earn your hourly wage.

I don’t say this to discourage you. In fact, if you need the security of a steady income and hourly work, this fits the bill.

If you’re looking for other ways to make money from home, consider the following:

Looking for even more options? Sign up below and receive my guide, 100 Ways to Make Money From Home.

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